Remember the EVO 3D? Swap out the HTC logo for an Amazon one, and you just might be onto something. According to a new Wall Street Journal report, one of the world’s most famed forkers of Android is looking to expand its mobile portfolio by adding the one crucial device it lacks: a phone. As the story goes, the company has been toiling on a pair of smartphones as well as an “audio-only streaming device,” all to “expand its reach beyond its Kindle Fire line of tablet computers.” If you’ll recall, we’ve heard that Amazon was dabbling in similar works since at least 2010, but the notion of expanding the Amazon ecosystem is now more pertinent. One of those phones is a higher-end device that offers up a glasses-free 3D display — it’s bruited that it would use “retina-tracking technology” to enable visuals that “seem to float above the screen like a [Tupac?] hologram.” In fact, that eye-scrolling technology that was initially rumored to be a part of the Galaxy S4 may instead make its debut on Amazon hardware.
Of course, rumors of an Amazon phone have been running just about as long as rumors of a Facebook phone, but it seems that the company is (still) making a very concerted effort to further expand into the hardware arena. We’re told that the prototypes are being nurtured within Amazon’s Lab126 facility in Cupertino, “where each of the devices have been under development, the efforts are known as Project A, B, C and D, or collectively as the Alphabet Projects.” If all goes well, Amazon could release at least some of these products in the coming months, but there’s also the chance that every last one of ’em could be “shelved because of performance, financial or other concerns.” Come to think of it, it’s been a hot minute since Amazon threw a launch party for anything — what say we change that, Jeff?