Part III – of a continuing series

By Faiz Al-Shahab

I remembered my childhood days living in England, where my family were the very few coloured existence in the suburb of Salford city. From time to time, we make our way to the city of Manchester to meet up with the Malaysian community, the only chance we get to eat satay and laksa at the time. For those who never experienced living abroad in the 80’s and 90’s, Malaysian community overseas especially the students and post-grad students live modestly. They buy cheap old cars, and rent cheap homes, contrasting to their lifestyle back in Malaysia.

Evidently it is due to the exchange rate that gives Malaysian studying community overseas a smaller buying power, but it is also due to the fact that everybody’s goal was to save money and buy bone china, mini-compo, wallpaper, a car or two, and Western brand accessories, all to be fitted into a shipping container heading back to Malaysia at the end of the stay. In the meantime, standard of living abroad suffers, but it was never an issue because status and style did not come into equation amongst Malaysian community abroad, accept for the ones in London.

Bear in mind, these people in that community later on in life sat in high positions in government and corporate offices of Malaysia. Many became Secretary General and Director General of Ministries, deputies, CEO’s and MD’s of corporations, Directors, you name it.

It demonstrates that downgrading on lifestyle is perfectly fine, and we can benefit from it. Nonetheless, once in Malaysia all that is put aside.

Today unfortunately, the heated topic still revolves around the dire straits situation of our economy. The bad news is, we have yet to go through the worse of it.

Nonetheless going through bad times can open up to new opportunities and provide us reasons for changes.

We at e-Sentral urge our society and organisations be it government or corporate to take austerity measures in printing medium, to reduce expenditures. If we cannot make big changes, do the small things that we can first. Slowly slowly catche monkey. By making our annual publications such as annual reports, news bulletins, manuals, informative books, boss’ biographies, and company’s audit in digital book form, entities can save huge amount of yearly expenses. Many have joined the band wagon and made savings.

Of course, this comes with having to change our mind set and the way we do things too.

Running a tight ship is not for everyone, but we have to be smarter and increase our value and dignity.

This is the best time to reflect at how we can improve in doing things we have not changed in many years.

For local Universities par example, the press and publishing houses should publish more textbooks and academic materials for own consumption rather than using far more expensive foreign publications. If our lecturers and professors deem that local materials are not good enough, then there is no point to have university press and publishing houses in the first place. The local lecturers in a way are saying that their own writing is not good enough for our students. Moving ahead, there will be no room for this kind of mentality.

Tighten your seat belts. strong waves ahead! Prediction for the near future will not be so forgiving either, with fuel price forecast to go up, it will only set the left overs suits and ties of the oil and gas club back to its arrogant mode, but for other industries, austerity is still very real. So lets take the opportunity to be smart about things, and make effective spending.

Other articles by the Author:

Malaysia: The Inferior Nation Series

Malaysia: The Inferior Nation

Malaysia: The Inferior Nation [Part II]



Artikel Bahasa Melayu

Perangkap Minda Arus Perdana

Dekad Baharu, Nekad Baharu


English articles

Made in Malaysia: A Prejudice in Disguise

When Mainstream Becomes Fake, and Fake Becomes Mainstream



e-Sentral Kini Berwajah Baru!

New Website (688x344)

e-Sentral Kini Berwajah Baru!

Kami ada pengumuman penting kepada readers sekalian. Laman web e-Sentral kini sudah wajah baru. Ini adalah salah satu usaha kami dalam memberikan yang terbaik kepada anda. Antara yang baru dalam laman web ini ialah:

  • Lebih responsive dalam peranti pintar anda. Ini sekaligus memberi paparan terbaik dalam semua peranti pintar.
  • Pengguna kini boleh nyah-aktif (deactivate) peranti pintar melalui web.

Sekiranya anda mengalami masalah teknikal semasa melayari laman web baru kami, sila laporkan kepada kami dengan kadar segera supaya kami boleh memberikan yang terbaik kepada anda.

e-Sentral’s new interface

As you deserve the best, we are happy to announce that our new interface is already live! These are the features in it:

  • Modern responsive design which allows reliable and user-friendly experience in smart devices of any sizes.
  • User can now deactivate devices by themselves without contacting our support team.

Due to major changes in the new website for best reading experience, we hope that you will report back to us immediately if you encounter any bugs or error while browsing it. Stay tuned for the launch and don’t forget to report to us if you find any bugs.

Majlis Pelancaran ‘Pelangi Interactive eBooks’

Majlis disempurnakan oleh Timbalan Menteri Pendidikan 1, YB Dato’ P. Kamalanathan

Pada 27 Jun yang lalu, sebuah Majlis Pelancaran bagi Siri Buku Rujukan Digital Interaktif Sekolah Menengah ‘Pelangi Interactive eBooks’ Terbitan Pelangi Sdn. Bhd.  Majlis telah dilancarkan oleh YB Dato’ P. Kamalanathan A/L P. Panchanathan, selaku Timbalan Menteri Pendidikan 1. Majlis telah berlangsung di The Hotel Everly, Putrajaya.

Antara yang menarik dalam buku interaktif ini ialah, ia memberikan soalan dalam bentuk interaktif dan pelajar boleh menyemak secara terus jawapan yang betul bagi soalan latihan yang diberikan. Selain daripada itu, antara fetur lain yang terdapat dalam buku latihan inetraktif tersebut ialah, ia mempunyai peruntukan masa bagi sesi latihan mengikut bab.

Buku latihan ini telah dibina oleh Pelangi ePublishing Sdn. Bhd dengan menggunakan teknologi e-Studio yang dijana oleh e-Sentral sendiri. Oleh yang demikian, kami mengharapkan agar teknologi ini dapat membawa kita selangkah kehadapan dalam memacu industri pendidikan negara.

Buku latihan interaktif yang dijangka dapat membantu pelajar dalam pembelajaran

Kepada yang berminat, dan ingin mendapatkan buku latihan interaktif ini, berikut adalah link kepada eBook berkenaan: (Physics) (Biology)

Christmas Holiday and then wrapping up 2015!

Before you realize another year has gone by, and 2015 have been one of those years.

In the ebook front, this year e-Sentral has not done anything spectacular, but for some weird reason we have seen significant growth in ebook demand despite of all obstacles and challenges in creating awareness.

Having said this, early in the year, we introduced Microsoft Windows 8.1 reader application. This new addition made e-Sentral’s public facility to be complete.

For all the other applications such as iOS and Android, 2015 introduced many features to make our reader applications to be faster, more seamless and robust. Our technology have made a huge leap from early days of e-Sentral when we had plenty of complains sounding like “Why is your app not like XXXXXX etc etc etc etc….?”.

In fact, 2015 allowed e-Sentral to introduce a new frontier in ebook technology, whereby this company installed the first in the world facility of ebook rental and check out via Bluetooth Beacon in Kuala Lumpur International Airport.



As for 2016, there are more in store to be introduced. We are making new partners and should carve a new generation for e-Sentral. We expect lesser corporate and government spending in 2016, but with price hikes left right and center, perhaps proposition for ebooks which suggest no trip to the shop entailing petrol, parking, wear and tear, and printing cost, may become more appealing to South East Asians. We have always had steady audience in public transport segment, but with public transport shooting through the roof, we are also hoping that these loyal ebook readers do not give up their carriage for a seat in the car.

We will be doing some interesting campaigns in 2016, to reveal some – “Just read”, “Bored of social media? “, “Say NO to politics” and much more.

See you in the next one…in the mean time, Merry Christmas, and safe trip for those who are travelling.

Pelancaran eusahawan oleh YAB Dato’ Seri Najib Tun Razak

EBUKU Interaktif Kuasai Perniagaan Internet Siri 1 Oleh Wan Nong Muzafar

Sebentar lagi ebuku interaktif yang berjudul Kuasai Perniagaan Internet akan dilancarkan oleh Yang Amat Berhormat Dato’ Seri Haji Mohammad Najib bin Tun Haji Abdul Razak, Perdana Menteri Malaysia pada hari ini yang akan dibawakan secara langsung dari Pusat Dagangan Dunia Putra [PWTC], Kuala Lumpur.

Ebuku interaktif yang bakal dilancarakan ini merupakan salah satu inisiatif kerajaan bagi membantu para usahwan dalam menceburi perniagaan online. Sememangnya, kami berharap lebih ramai para usahawan internet akan tertarik dengan buku ini seterusnya mengaplikasikan dalam perniagaan mereka.

Bersama ini juga, ada  Video Kata Aluan ebuku interaktif oleh Dato’ Yasmin Mahmood yang bertajuk Kuasai Perniagaan Internet .

Kepada yang berminat untuk mendapatkan ebuku interaktif ini boleh terus layari laman web kami e- Sentral. Kami juga akan bawakan kepada anda secara lansgung mengenai majlis pelancaran itu sebentar lagi. Itu sahaja untuk setakat ini. Nantikan update terbaru dari kami mengenai majlis tersebut.